Reach out to prospects at the right moment, engage them across every channel, and close more deals the smarter more efficient way.
Buying habits are changing, with customers preferring personalized engagement over mass promotions. The challenge lies in creating relevant, useful, and current content to keep your audience happy.
Marketing automation helps you in nurturing and engaging your leads and customers with highly personalized content. You can create segments, reach out to them with content that interests them, send a series of emails to new subscribers based on their preferences, and much more.
Automate your marketing efforts with Autoresponders.
You don’t have to manually send a welcome email every time somebody signs up for your newsletter. Schedule an autoresponder and it will take care of the rest. Not just a welcome email, you can do a lot more with autoresponders.
Set up workflows for enhanced targeting and personalization.
Interacting with your audience regularly can build trust and brand recognition. With workflows, you can segment your mailing list based on the information you have about your contacts and engage them by sending content that is pertinent to them.
Nurture and engage your leads and customers.
You might want to cater to different sets of people at various stages of your sales cycle. Plan a lead nurturing campaign or a customer engagement program with workflows to communicate and create a good rapport with your leads and customers.
Share your expertise. Build lasting customer relationships.
Set up workflows to distribute industry-related content that you produce. Be it a webinar, blog, vblog, ebook, or tutorial; send them to your contacts based on their preferences.